Overview
The objective of this project was to create an event microsite a brand, in this case it was a brand I created ARK.
ARK is a lifestyle fashion brand, that brings new life to the stagnant market of backpacks through incorporating designs & patterns of cultures from around the globe. The aim of the brand is to increase awareness, empathy & understanding of cultures different than our own... through backpacks.
Backpacks are recognizable across the world, so we decided to incorporate cultural patterns & designs from across the world on them.
Objective
To create an event contest microsite that aims to:
1. Increase Brand Awareness
2. Give Back to the Community - The idea of a contest is for us & our community to interact with each other through a friendly competition with an exclusive reward at the end.
Personas
User Flow Diagram
Wireframing the Solution
Finalized Designs - Mobile
Finalized Designs - Desktop
Main Page - Hero Section
Main Page - Rewards Section
Main Page - Favorites
Main Page - Key Dates
About
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Guidelines
